"Google was not the first search engine and Facebook was not the first online social community. Very few TED Talks are about original ideas. Simon Sinek was not the first person to talk about identifying the purpose for your life and work, nor was Amy Cuddy the first person to talk about how your body language and posture shape your self-confidence."
Good Morning Folks,
The TED platform is about “ideas worth spreading.” Watch any TED Talk and you can observe that everything a speaker says is in service of advancing one key idea, and making audience members so passionate about the idea that they want to spread it as well. This is why so many TED Talks go viral. The speaker does not just successfully convey an idea — they make everyone watching excited to share it too.
If you look at any TED Talk, you will discover that the thought leader’s delivery style can be categorized in one of the following five ways. The speaker is either a:
==> Change agent:
Uses language, stories, and pictures that show what is possible when the change being shared happens
==> Scientific expert:
Relies on logic and evidence to present an idea
==> Performer:
Incorporates theatricality into the delivery of a message
==> Vulnerable expert:
Connects life experience and stories to a message
==> Inventor:
Discusses an original idea, product or service and breaks it down into easy to understand, digestible parts
When you look at the most successful companies — such as Google and Facebook, or popular TED and TEDx Talks by Simon Sinek and Amy Cuddy — most are not household names because they came up with something original. Google was not the first search engine and Facebook was not the first online social community. Very few TED Talks are about original ideas. Simon Sinek was not the first person to talk about identifying the purpose for your life and work, nor was Amy Cuddy the first person to talk about how your body language and posture shape your self-confidence.
What each company or person did, however, was improve upon an existing idea. That should be the goal of entrepreneurs. While being first to market is nice, it’s rarely possible. If an idea can be monetized, it likely already has been. Plus, the first incarnation of a product or service often has significant flaws in its design or user experience. Entrepreneurs can and should focus their attention and strategizing on advancing business ideas that already exist by improving upon problems or frustrations for its customers and clients.
Check out our extensive library of Ted Tuesday Talks featuring Simon Sinek and Amy Cuddy and others on life, love and happiness, HERE (scroll backwards).
Thanks to Forbes for today's message and to you for listening.
Have a GREAT day and…. Love Life,
Mitchell D. Weiner
Chief Happiness Officer
Ideas are not set in stone. When exposed to thoughtful people, they morph and adapt into their most potent form. TED Tuesdays on MitchWeiner.com highlights some of today's most intriguing ideas. Look for more talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more— HERE.
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