Our People Are The Sizzle, Outsourcing is the Steak

"Each site employee, YOU, are the FSO difference! Your commitment to service, to exceed the client’s expectations, to notice that detail, to have that SKIP, FIRE, TWINKLE are the reason we have experienced Galactic Growth."

Good Morning Folks,

What a fabulous Monday morning here in Long Island as I head into the great city of Manhattan. I hope you all had a glorious Father's Day and enjoyed the time with your families. And now, it's MONDAY. 

As we head into this week we have a different Monday. We have our regional teams and our front end machine led by pat, our nation sales team in NYC.  Training. Planning. Strategy. Inspiration and more. I am looking forward to get face time with all of you.

I was thinking about FSO's place in the outsourcing space while reading Seth Godin's blog over the weekend and he makes a great point:

"Without a doubt, your hard work in test prep led to better SAT scores, which got you into college. It's not clear, though, that SAT prep skills are going to help you ever again.I

I know that all those years of practicing (8 hours a day!) got you plenty of praise and allowed you to reach a high level on the bassoon. It's not clear, though, that practicing even more is going to be the thing that takes your career where you want it to go. 

Those same skills aren't what you need to actually build your company into something that matters, though. 

Successful people develop a winning strategy. It's the work and focus and tactics that they get rewarded for, the stuff they do that others often don't, and it works. Until it doesn't. 

Brands work not because they have clever logos or taglines, not because they run a lot of ads, but because something about their story and their promise resonates with deeply held cultural beliefs. "People like us do things like this/buy things like this/like things like this," is the mark of a brand (a comedian, a clothing line, a store) that has become part of the zeitgeist, at least for a portion of the population. Most of all, it's, "people like us treat others like this."

Sell the sizzle ... not the steak.

A steak has always had a sizzle, but today we know much more about what makes a person buy a steak. We have the creative and technological tools to sell the steak in such a way, that it transcends being just a piece of meat. As long as purchase decisions are made by humans and not robots, the sizzle - the emotional impact on buying choices - will continue to be more and more important.

• If you sell fridge freezers, talk about the amazing things you can grow, cook then store in them
• If you sell car insurance talk about the amazing journeys you can go on with those vehicles
• If you sell hotel rooms, talk about the incredible experiences and activities you can enjoy whilst staying at your hotel
• If you sell tents, talk about the life-changing adventures you can go on in them

The value a product delivers is way above then the product itself. Think of the great work that Apple has done a decade back with its design innovation and the value that it brought for the customers worldwide. 

So if outsourcing is steak, and all vendors sell steak, our sizzle is people. People who are passionate and care as much about our clients success as their own. Because you can't have one without the other.

Each site employee, YOU, are the FSO difference! Your commitment to service, to exceed the client’s expectations, to notice that detail, to have that SKIP, FIRE, TWINKLE are the reason we have experienced Galactic Growth.

To be part of a company where the employees LOVE what they do and the leaders CARE as much as they do, is such a blessing…we are VERY LUCKY to be a part of the FSO Family!

I ask our employees to look around you. You work for a HAPPY company, with a Chief HAPPINESS Officer at the helm - who truly wants you to be happy, who gives you all the tools, opportunities and support to grow and be happy at what you do. 

Folks on our team: I cannot say enough how great it is to have such a motivated and pumped up team of professionals. Spotting talent and mentoring is what I love love to do and I hope I full fill all your dreams and your expectations every day. 

No matter how big we get I will always be here to hug, kiss, cry, celebrate and whatever you need and right be by your side. I know you are for me. 

So make a conscious choice to let happy and have a positive attitude continue to be the sizzle on our steak, and I promise you – we will accomplish great things together. No further SATs or testing required.

Don't let anything or anyone stop us. Believe and inspire. And SPREAD THE WORD. 

Have a fabulous, sunny, productive day filled with love and inspiration.  

Hugs all around.

Love Life!

Mitchell D. Weiner

Chief Happiness Officer  

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"Alone we can do so little; together we can do so much."

~Helen Keller
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