"Pogue knows what his audience wanted. If he did a typical 17-minute TEDTalk about 30 to 40 tech saving tips you'd walk away remembering 5-10 at most, or you'd stop watching the YouTube video halfway through. Five minutes is all we'd be willing to invest in this topic, but he knew that we'd have other things to do."
Good Morning Folks,
With 4 million views ion the Ted site alone,this is a fantastic TED Talk by David Pogue with some fantastic tech time saving tips. I encourage you to take 5minutes out to watch this… it will save you more than 5 minutes in the long run.
David Pogue, the New York Times' tech columnist, delivered an informative TED Talk earlier this year outlining 10 time-saving tips to help people with everyday technology use. These clever tips aren't ground-breaking or revolutionary by any means, but you will definitely have an "aha moment" after hearing how they can make your daily life a little less annoying and bit more efficient.
I probably only know 20 percent of what my current smartphone can do for the simple reason that, like most people, I do not read instructions. I expect my technology to be intuitive.
I am exactly whom David Pogue is talking to in his insightful 5-minute TEDTalk about time-saving tech tips. He explains that today we are expected to learn to use technology via osmosis.
I would say, more accurately, we expect technology to teach us using osmosis. The most amazing technological advances for everyday life would never see the light of day if the interface needed instructions.
There isn't really a manual that is short enough (or exciting enough) to entice people to learn the many ins and outs of their fancy gadgets. As Pogue states in his presentation, "Nobody ever sits down and tells you, 'This is how it works.' …They just sort of give you your computer and then kick you out of the nest."
We live our lives side by side with technology, but we rarely think about ways that can make our interaction with technology easier, faster and more efficient. In this talk, journalist and tech guru David Pogue introduces 10 simple, clever tips for computer, web, smartphone and camera users. And yes, you may know a few of these already -- but there's probably at least one you don't.
Companies value efficient workers with excellent time-management skills. Professionals can use all the time-saving tech tips they can get, in order to improve day-to-day job performance, impress their managers, and advance in their careers. Now that you're a certified time-saving tech genius, what are you going to do with all this free time you have?
Indeed, all of Pogue's tips in his TEDTalk session are easy to figure out. You only have to accidentally hit the space bar once to notice the webpage you are reading then scrolls down. Pogue himself mocks instructions when he points out that he does not need a 30-second voicemail prompt to tell him how to leave a message.
As a professional communicator and marketer, I am in the business of helping my clients interface with their customers. Regardless of what industry you're in or what product of service you are selling, the key to success is connecting your brand with your customers. Every point of contact must be choreographed. Your customers must feel that you understand the way they think.
Apple is the world's most valuable brand today largely because Steve Jobs understood that fingers like to touch and explore technology.
And what do we ultimately want from technology? Paraphrasing Pogue's underlying message -- people today are looking to technology for ways to get some time back. Ultimately technology has done wonders in the realm of efficiency. The problem is, all the efficiency and time saved isn't used for leisure. Instead most of us end up doing more.
The desire to get more done, achieve more milestones or the infamous 'catch up' for my time off is a widespread by-product of great technology.
Let's all go make things happen today. I look forward to seeing you soon.
Love Life!
Mitchell D. Weiner
Chief Happiness Officer
Ideas are not set in stone. When exposed to thoughtful people, they morph and adapt into their most potent form. TED Tuesdays on MitchWeiner.com highlights some of today's most intriguing ideas. Look for more talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more— HERE.
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