"Every Steve Jobs presentation builds up to one big scene. In past year's Macworld keynote, it was the announcement of MacBook Air. To demonstrate just how thin it is, Jobs said it would fit in an envelope."
Welcome to the weekend, friends:
Steve Jobs Sold the Steak, Sizzle and Wowed 'Em Every Time... whether you're applying for a job or about to introduce your company to a customer or your own new product to the world... here's how you can Wow 'Em too.
1. Set the theme. "There is something in the air today." With those words, Jobs opened Macworld.
2. Demonstrate enthusiasm. Jobs shows his passion for computer design. During his presentation he used words like "extraordinary," "amazing," and "cool." When demonstrating a new location feature for the iPhone, Jobs said, "It works pretty doggone well."
3. Provide an outline. Jobs outlined the presentation by saying, "There are four things I want to talk about today. So let's get started…"
4. Make numbers meaningful. When Jobs announced that Apple had sold 4 million iPhones to date, he didn't simply leave the number out of context. Instead, he put it in perspective by adding, "That's 20,000 iPhones every day, on average."
5. Try for an unforgettable moment. This is the moment in your presentation that everyone will be talking about. Every Steve Jobs presentation builds up to one big scene. In past year's Macworld keynote, it was the announcement of MacBook Air. To demonstrate just how thin it is, Jobs said it would fit in an envelope.
Thanks to Steve Jobs and Business Week and to you for listening.
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"“You have three names: One that you inherit,
one that your parents give you,
and one that you make for yourself.”
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