Monday, October 27, 2014

Ted Tuesday: Alessandro Acquisti: What will a future without secrets look like?

"Alessandro has managed to scare the shit out of me less than 5 minutes into the TED Talk. He manages line between public and private has blurred in the past decade, both online and in real life, and Alessandro Acquisti is here to explain what this means and why it matters."





Good Morning Folks,

From the hacked celebrity nudes to your teens suddenly reappearing and very public, private Snap Chats, to all of the NSA issues coming to light especially that a 20-something security contractor can read anything you write and even impersonate you to a tee, let’s be real, privacy is this decades biggest issue.

From feeling uneasy that companies were selling your info to spam mailers, to feeling uneasy that these companies tracked data on you to better serve you ads to Knowing that the US Government had a comprehensive spy network setup to spy on its own people. It’s safe to say we’ve been hit with wave after wave of e-privacy concerns.

Any  personal information can become sensitive information. One in three subjects can be found based on a random photo from a webcam. Think about that for a second. One third of us, can be positively identified and prosecuted or persecuted based on ONE single photo. This positive identification takes minutes, which is even scarier.

Alessandro has managed to scare the shit out of me less than 5 minutes into the TED Talk. However, Alessandro makes these things seem very simple and easy to do. Which makes the threat even more real. We assume the government has this info to make us safer. But if it’s easy to do, then bad people can do it too.

The scary part about this Alessandro brings up is that we really don’t have clear sufficient policies that can control the vast amount of information that any and all the digital media we use. We are living in a Garden of Eden in the sense that we are placated with a huge amount of free content for the chance for marketers to live in a garden of profit. As a marketer I like this, but I do agree with a sort of agreement of ‘where the line is.’

This has to have been one of my more fascinating talks to experience.

“What will a future without secrets look like?”


Thanks to MyTeducation for alerting me to this piece and to you for listening.

Thanks to you for “caring” (and sharing!).

Have a GREAT Day,



Mitchell D. Weiner
Chief Happiness Officer
  


Ideas are not set in stone. When exposed to thoughtful people, they morph and adapt into their most potent form. TED Tuesdays on MitchWeiner.com highlights some of today's most intriguing ideas. Look for more talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more— HERE.  




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