TED Tuesday: Forget Mindfulness.Try Nevermindfulness: Bruce Turkel at TEDx

"At FSO we strive to surprise, delight and WOW you every day. Our brand is not about what we do, but built on what we can do for you."

Good Morning Folks,

My friend Bruce Turkel, whom we featured here recently, makes brands more valuable. He's worked with Bacardi, Discovery, Philips, MetCare, Miami, spoken at MIT and Harvard, and discusses branding on FOX Business.

In his TED talk "Forget mindfulness.Try nevermindfulness" he helps us understand that a brand is more than just a logo or a sign; that it is the entire experience of interacting with a company at every touchpoint. He argues that great brands make themselves all about you whereas less successful brands lose touch with the customer by having it backwards.

At FSO we strive to surprise, delight and WOW you every day. Our brand is not about what we do, but built on what we can do for you.

Have a listen to Bruce's brief talk. It can change how you approach your job and how your leaders can better understand their challenges.


In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

Want to read more from Bruce? Visit his blog at TurkelTalks.com

Have a GREAT day as I look forward to seeing all of you soon.

Mitchell D. Weiner
Chief Happiness Officer

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 "“Customers are hard to build and easy to loose”

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