ThrowBack Thursday: GE's Brilliant Machines (re)Visits 1985

"The thing about science and technologies that what's cutting edge today is quickly replaced tomorrow. At FSO we know that similarly the best cutting edge outsourcing strategies that work today are quickly replaced tomorrow. That's why our(re)imagine the Future team has always got your back— constantly pushing the envelope to build better, more brilliant  services that will power us into the future."

Good Morning Folks,

General Electric's technology is making time travel easier. Kind of. Not really. Still, that hasn't stopped the brand from making a new ad based on Back to the Future.

The spot, from BBDO in New York, part of the client's "Brilliant Machines" campaign, features enough of the essential cues: the souped-up DeLorean with the "Outatime" license plate; Marty McFly's scuffed Nike sneakers; and a voiceover by Michael J. Fox. The commercial doesn't actually show Fox, perhaps because it would shatter the illusion to see a middle-aged McFly droning on about how you kids don't know how good you have it. Back in his day, it wasn't so easy to find 1.21 gigawatts of electricity.

The thing about science and technology is that what's cutting edge today is quickly replaced tomorrow. And that's a good thing — constantly pushing the envelope to build better, more brilliant machines will power us into the future. To celebrate the next chapter in General Electric's Brilliant Machines story, head back in time and see just how far we've come since 1985.

Below, Mashable's rounded up 14 brilliant machines from 1985.

1. Polaroid 600

Image: flickr, mpclemens

This instant-print camera was a classic in the '80s — the distinctive square prints with white borders fueled instant gratification. The photos took approximately three minutes to develop, and some of the cameras had sonar autofocus and featured glass lenses, though most came equipped with plastic lenses and a fixed focus of four feet. The camera was bulky enough to require a two-hand snap, but despite its size, the Polaroid 600 etched itself into our collective nostalgia.

2. The Original Macintosh

Image courtesy of Flickr, MattsMacintosh

A far cry from the sleek design of today’s MacBook Pro, the original Macintosh computer seems clunky by modern standards (it weighs 16.5 pounds). At the time, however, consumers touted the machine as a mastery of technological design. The Macintosh’s primary features included 128K of memory (limiting even by 1985 standards), a user-friendly interface and revolutionary elements such as pull-down menus, windows and icons. Reviewers cited usability as the Mac’s primary advantage over the competition: Consumer Reports declared the original Mac “far and away the easiest computer to learn and use that we have ever seen,” citing the “mouse” and “icons” (that’s right — in quotes) as major technological advances.

3. Commodore 128

Image: Wikipedia

Three years junior to the best-selling Commodore 64, Commodore 128 was the last 8-bit machine released by CBM. While the 80 column screen and large disk drive were essential for business use, the C128 didn't offer many upgrades for gamers, the primary buyers of the C64. Despite the computer being 100% compatible with its predecessor, the C128 only saw sales of 4 million (compared to 17 million for the C64). But the C128 did introduce the keyboard still present on many IBM PCs today, such as four arrow keys (C64 only had down and right buttons). By 1989, the C128 was nearly obsolete as 16/31-bit systems dominated the market.

4. Sony Discman D-50 MK2

Image: Wikipedia

Sony's 1984 Discman D-50 MK2 introduced a new era of music enjoyment and improved upon the tape-based Walkman. The Discman played compact discs, which had emerged commercially in 1982 and reached critical mass to merit their own player. But don't try running or even walking fast while holding a Discman — while it was a handheld device that could play music from a plastic disc (that you could see spinning), it was prone to skipping.

5. The Casio SK-1 Keyboard

Image: Wikipedia

The Casio SK-1, the junior version of the popular SK-5, was a staple in many households in 1985. A small sampling keyboard, the SK-1 was one of the first affordable samplers. Highly portable and featuring a built-in microphone as well as sampling/synthesizing functions, the Casio SK-1 remained one of the most popular samplers throughout the '80s and '90s. Today, some musicians still turn to the SK-1 for its coarse, lo-fi sound quality, despite major advancements in sampler technology.

6. The Fuji ES-1

Image: DigiCam History

In 1985, the Fuji ES-1 offered the tech-savvy photographer a welcome break from constant trips to and from the photo shop to develop film. A precursor to the digital camera, this “still video camera” enabled users to snap 640px by 480px photos. The camera boasted the then-revolutionary ability to save images to a 3.5-inch floppy disk on a brand new digital format — the JPEG.

7. Amiga 1000

Image: Wikipedia

The "Amiga," as it was known in 1985, was a preemptive multitasking operating systems so advanced that even its marketing team didn't know what to do with it. Following on the heels of the Commodore 64, the Commodore Amiga was a massive upgrade to previous models and featured four channel stereo sounds, 512KB memory and video modes that displayed up to 4026 colors at the same time, making it the most advanced computer of its era. While it became a favorite for graphic artists and animators, due to poor marketing, it never became a huge PC hit. In hindsight, the Amiga was a huge step forward for computer technology and in 2006, PC World rated it the 7th greatest PC of all time. It's just too bad no one really knew about it (which left the door open wide open for Apple) and less than a decade later Commodore filed for bankruptcy.

8. Nintendo NES

Image: Wikipedia

Before there was Zynga and OMGPOP, there was a Japanese gaming company, Nintendo, whose Famicom (Family Computer) was shipped to the U.S. as Nintendo Entertainment System, or NES, in 1985. The 8-bit video game console revolutionized gaming and gave a much-needed boon to the gaming industry after the "video game crash of 1983," becoming the best-selling gaming console of its time. Nintendo games came in the form of cartridges, which popped into a spring-loaded slot (and often required a good, hard blow if it wasn't working properly). Game controllers were hardwired directly into the NES console, so you couldn't stray too far from the game. Of course we're even closer to the game now — it's in the palm of our hands.

9. Nokia's Mobira Talkman

Image: Nokia Museum

The world's first mobile phone weighed in at nearly 11 pounds and required a large bag for the haul and a car for any and all recharging opportunities. To critics' surprise, Talkman sales boomed and the phone experienced a heyday of sorts lasting from 1984, when it first launched, through 1987, when a handheld model was released to replace it.

10. Apple LaserWriter

Image: Flickr

Laser printing began as early as 1969 but was not available to home offices until 1985 with the launch of Apple's LaserWriter. The printer solidified Apple as the choice for designers — not only could its programs allow graphic designers to make great things, now they could turn their designs into print. It was also the first networked laser printer, so although it was more expensive than products from competitors, it could be used by an entire lab of computers, so the price per user was much lower. While early Macs made computing personal, the LaserWriter brought publishing to the personal office — much in the same way companies like Makerbot now bring manufacturing into the home with 3D printers.

11. Panasonic NV-F65 HQ VCR

Panasonic first began manufacturing VCRs to play VHS tapes in 1977, one of the first Japanese companies to do so. Before the days of On-Demand, Netflix and TiVo, television shows and movies had to be manually copied to VHS tapes.

12. Windows 1.0

Image: Flickr

If you've dabbled in programming, you might have used the command line (called Terminal on Macs), which requires you to type in a specific code to get your computer to do something. If you used a computer prior to the release of Windows 1.0, you know that this was how everyone used computers. Windows 1.0 was the first graphical interface — think clicking on icons rather than typing in code — and was also the first program that allowed you to multitask, such as using a text document and a calendar at the same time. It was revolutionary the same way the first iPhone and its default apps were — but of course it was also just the beginning. It was replaced by Windows 2.0 and yet Windows still offered support for the program, for 16 years. All good things must eventually come to an end, eh? Check out this video of a man upgrading from Windows 1.0 to Windows 7.

13. Texas Instruments TI 4100

Image: Institute of Navigation

The Texas Instruments TI 4100 was the first commercial GPS receiver, manufactured in 1981. Running on large scale integrated (LSI) components, it was the highest speed low-power digital technology of the era. The device was a breakthrough technology utilized by the military, and it provided consumers navigation within an accuracy of 10 meters.

14. Tissot F1 Electronic LCD Watch

Image: RetroWatches

The Tissot F1 had innovative features including a timer, alarm, chronograph, time zone options and a calendar. You were definitely ahead of the curve if you were seen sporting one of these digital watches. It is probably most well-known for having the first touch-sensitive panel, which was used to select the mode and change the time.

Thumbnail image: Flickr, MattsMacintosh

As GE said, ""The thing about science and technology is that what's cutting edge today is quickly replaced tomorrow. And that's a good thing — constantly pushing the envelope to build better, more brilliant machines will power us into the future.

At FSO we know that similarly the best cutting edge outsourcing ideas that work today are quickly replaced tomorrow. That's why out (re)imagine the Future team has always got your back. Let us show you how. Call me at xxxxxxx for a FREE consultation

Have a GREAT day and LOVE LIFE as I look forward to seeing all of you soon.

Mitchell D. Weiner
Chief Happiness Officer

..........................................................
“Not everyone will understand your journey. 

Especially if they've never walked your path"

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