TED Tuesday: WTF? Sneakers?

Josh Luber: The secret sneaker market — and why it matters.

Good Morning Folks,

If you've lamented over how much you've spent on sneakers for yourself or your kids, there may be a pot at the end of the rainbow. Because had you invested in a pair of Air Jordan 3 Black Cement in 2011, you could be rich now.

What if we could buy sneakers exactly the same way as we buy stock? And what if it wasn't just sneakers, but any similar product, like watches and handbags and women's shoes, and any collectible, any seasonal item and any markdown item? What if there was a stock market for commerce? A stock market of things. And not only could you buy in a much more educated and efficient manner, but you could engage in all the sophisticated financial transactions you can with the stock market. Shorts and options and futures and well, maybe you see where this is going. 

Josh Luber is a "sneakerhead," a collector of rare or limited sneakers. With their insatiable appetite for exclusive sneakers, these tastemakers drive marketing and create hype for the brands they love, specifically Nike, which absolutely dominates the multi-billion dollar secondary market for sneakers. Luber's company, Campless, collects data about this market and analyzes it for collectors and investors. In this talk, filmed at TED@IBM, he takes us on a journey into this complicated, unregulated market and imagines how it could be a model for a stock market for commerce.

Starts the presentation, "This is the Air Jordan 3 Black Cement. This might be the most important sneaker in history. First released in 1988, this is the shoe that started Nike marketing as we know it. This is the shoe that propelled the entire Air Jordan lineage, and perhaps saved Nike. The Air Jordan 3 Black Cement did for sneakers what the iPhone did for phones. It's been re-released four times. Every celebrity's been seen wearing it. There's a site about what to wear with the Black Cement. It's been right under your nose for decades and you never looked down. And right about now, most of you are probably thinking, 'Sneakers?'"

A fascinating talk. Have a look:
 

Thanks for listening and have a GREAT Day,

Mitchell D. Weiner
Chief Happiness Officer  

Ideas are not set in stone. When exposed to thoughtful people, they morph and adapt into their most potent form. TED Tuesdays on MitchWeiner.com highlights some of today's most intriguing ideas. Look for more talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more— HERE.  

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