Business Transformation: (re)Imagine or Bust

"In the struggle for survival, the fittest win out at the expense of their rivals because they succeed in adapting themselves best to their environment." 
~~ Charles Darwin

Good Morning Folks,

I believe complacency is when innovation ends. The advantage every business has, but few in our industry leverage to the advantage that we do, is the ability to innovate and reinvent. So many great companies lose their edge and end up playing catch-up until they're obsolete. That’s not going to happen here.

As an owner and CEO, I am keenly aware that rapid change in business and technology is the “new normal.”  The only way for our company to survive, let alone thrive, is to continuously reinvent and redefine— everything.

This means we can’t go backward, and we can’t stand still. We can’t rest on our laurels and we can’t keep doing what we’ve always done — even if we are doing our best, we need to keep doing it better.

Because at FSO, we never stop rethinking, refreshing and (re)Imagining a better future for our clients. 

We strive to give our customers the ability to do what they can’t currently do but would want to if they only knew it was possible.

The basic premises that we hold are these: 

1. Nothing lasts (including our services, even if they’re current hits; competition is relentless) 

2. Nothing is supposed to last (we don’t expect long product life cycles; that’s the reality in business today) 

3. It’s good that nothing lasts (because if it did last, we—i.e. everyone in the business—would copy each other blatantly and we’d all look the same, and we’d all become complacent, and we’d all lose our customers’ interest, and our margins would disappear) 

4. We’re making darn sure that nothing lasts (we’re always obsessively putting our time and talent into creating the next wave of new exciting services in order to build our brand, our market share and our income stream)

In the coming years, dramatic new developments are going to be flying at us so fast, from so many places and so many competitors, that it will be easier than ever to become overwhelmed. In a transformational time, disruption multiplies. The only solution to this increasing dilemma is to become experts at reinventing our companies, our products, our services … essentially everything we do.

It is becoming more relevant that change has become a necessity, rather than something companies need to work with or around. My advice to other CEOs is to do as we are doing: focus your best talent on innovating instead of competing with their top priority being customer service.

Have a GREAT day, and...

Love Life!





Mitchell D. Weiner
Chief Happiness Officer