mitch weiner: Y&R

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Friday, March 27, 2015

Inspire ME Friday: Motivating Our Best Employees

"Change is good. You go first."

Knowing how to motivate your employees will allow you to build a team that is as passionate about success as you are.

Good Friday Folks,

Dave Lavinsky is on fire again in the GrowThink Newsletter with a spot-on piece about motivating employees. He writes:

Entrepreneurs must have many skills. They must be able to spot opportunities. They must be able to create plans to seize those opportunities. And they must execute on those plans.

And, for most opportunities, and clearly for those opportunities that are really big, execution involves hiring and managing employees. Because no single entrepreneur can do everything themselves.

But you just can't have any employees. Companies that succeed have employees that are highly motivated.

So how do you ensure that your employees are motivated to succeed?

Clearly, giving them fair salaries helps. And clearly, stock options that allow employees to benefit when the company benefits are good practice.

But, there is an even better way. In fact, authors Adrian Gostick and Chester Elton in their book, The Carrot Principle, found a better way.

Where did they come up with this better way? Well, they conducted a study involving 200,000 people over a ten-year period.

Importantly, their study showed that the key characteristic of the most successful entrepreneurial managers is that they provide their employees with frequent and effective recognition.

That's right, significantly better business results were realized when managers offered recognition in the form of constructive praise and meaningful rewards (typically non-monetary).

The authors found that recognition is most effective when it is:

==> Positive (don't mention any negatives when giving praise)
==> Immediate (comes soon after the job well done)
==> Close (presented to employee(s) with their peers in attendance)
==> Specific (precisely recognizes why the task/job they performed merited recognition)
==> Shared (allows employee's peers to also comment during the recognition presentation)

Carrots are needed to motivate employees. But what I found most interesting about the author's findings was that recognition is more effective than monetary rewards. This is a critical finding for all managers, and particularly entrepreneurial managers who typically operate in cash-restrained environments.

Knowing how to motivate your employees will allow you to build a team that is as passionate about success as you are. And this will ultimately lead to your company achieving its goals. So, while it may not seem like a mission-critical focus today, it's definitely worth your time and effort. So don't delay...

Don't forget to checkout 4 Ways of Choosing Happiness from Within... and have a great weekend and enjoy a long awaited taste of spring.

Love Life!

Mitchell D. Weiner
Chief Happiness Officer

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"None of us is as smart as all of us." --Ken Blanchard

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Friday, March 13, 2015

Inspire ME Friday: Dee's Shining Moment

"Very inspiring message. I’ve had the pleasure of working with you for over ten years and I know I speak for myself and many, many others; we are incredibly proud of you and love watching your continued success! You are proof that referrals positively impact our company everyday."

Good Morning Folks,

Every Friday I share an internal communique from one of our esteemed employees. Last week Michael, currently a Business Operations Manager and the newly elected President of our Future Leaders Program had the microphone and blew us away.

Today I introduce you to the "Joe Biden" of the Future Leaders Program, Demetrius, who is the proud Business Operations Manager at Young and Rubicam. And now direct from the heart and mind of the recently appointed Vice President of the Future Leaders Program, I turn it over to you, "Dee" .....

I write to you all today about leadership, and a few lessons that I carry with me daily. As a leader you must have self-confidence. You must know when to listen, when to talk and how to make quick decisions that will better the employee and client experience. There are different styles of leadership and you have to find the one that is right for you. The important thing is to be yourself and be comfortable leading. You have to be authentic in the way you engage with other people and the way you use your authority. People must learn to trust you. Understanding how you can have the most positive impact and influence on others is crucial. Most importantly, trust your instinct, and know you will always have support.

I’m a big believer in the power of the subconscious to steer us to the right decisions. A good leader will put a lot of effort into building the right team around him or her. You need people you trust, who are on your side, who respectfully challenge you, who are honest with you, and whose judgment you respect. You need to be able to depend on their support when the going gets tough. This is how we pay it forward folks, it’s an ‘each one – teach one mentality’. It’s a differentiator and what makes us better that the rest (and trust me we ARE!).

The FLP was established with the sole purpose of spotting talent and identifying those who have “it”. The FLP is something that’s near and dear to my heart, and I thank Mitch for believing in and supporting this program as the great leader he is for all of us. It is the very same program that put me in the position I’m in today. I was able to meet some amazing people and also acquire great skills in the process- I cannot wait to continue on growing and developing into a better leader every day. The (re) imagined FLP will be unmatched in our industry. As Shawn mentioned at our first Board meeting, this is our “shining moment."

Do you have “it”? We believe you do! It won’t easy and it will take lots of hard work and dedication. But, if you’re able to push through – you too can become like that kid from Queens who dreamt big, but achieved bigger. :)

Adds a colleague, "You were one of the first people I met when I joined FSO in 2013. You took me around Y&R, told me about the transformations not only at Y&R, but your own transformations.. The growth you experienced at FSO- from 'humble' beginnings to your current status. You're living proof that the FLP works for those who crave growth, and your message is proof that you possess the qualities of a strong leader."

Well, Dee, this is YOUR shinning moment. Demetrius continues to impress, shine and grow in his role with FSO. BRAVO SIR.. well done, well written and more. You are a credit to all the exciting programs, plans, actions and strategies taking place at FSO. We are grateful to have you.

Have a great weekend and enjoy the first taste of spring whether admiring the Cherry Blossoms in DC or staring at the sidewalk to observe the last drop of snow melt and actually be smiling and happy to see litter and dirt again.