Inspire ME Friday: The Best Holiday Gift Is Right In Your Hand

"I'm calling on behalf of [Your Company Name] to wish you a very happy holiday and thank you for your business. We really do appreciate it." 

Good Morning Folks,

While gift baskets and fine wine are always appreciated, it’s a sincere “thanks” that customers might appreciate most before the holidays. That’s exactly what Tricerat learned.

This week Tricerat, a Baltimore-based software company, made customer appreciation into a companywide event. Tricerat had every employee – including executives, engineers, sales people and marketing personnel – call customers to thank them for their business.

The response from customers was generally overwhelming appreciation, along with frequent shock: “Really, that’s it? You’re not asking for anything?”

In our impersonal era of holiday e-cards, social media and Amazon Prime, a human voice can be the most special gift of all.

The key to a successful outreach is sincere gratitude, with nothing expected in return. 

Keep the script simple like this: "I'm calling on behalf of [Your Company Name] to wish you a very happy holiday and thank you for your business. We really do appreciate it." 

With business now slowing down for many companies, customers are sitting near their phones for a change. Go ahead, make those calls. Be sure to leave voice mails too.

You may be pleasantly surprised by what customers say in return.

I'd like to thank Tricerat for this inspiring idea.

Have a GREAT weekend,

Mitchell D. Weiner
Chief Happiness Officer

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“Never be afraid to laugh at yourself, after all, 
you could be missing out on the joke of the century." 
~~ Joan Rivers, Comedian

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