Tuesday, February 24, 2015

Ted Tuesday— Andrew Stanton: The Clues To A Great Story

"Wonder is honest, it's completely innocent. 
It can't be artificially evoked."

Good Morning Folks,

A good story can make a campfire that much eerier. A good story can flip a conversation at a party from completely awkward to wonderful. Good story telling skills separate the GREAT sales people from the mediocre.

A good story can glue your nose to a book. And, on screen, a good story can rivet generation after generation.

Whether it is something you want to sell, to make others see your point or just something you want to share. If it comes with a good story, something the listener can relate to, that is true to you as the teller of the story. That is a good story! One that the other will remember and even retell to friends or relatives.

So, uh, how do you tell one?

With millions of views racked up already on Ted and YouTube, Filmmaker Andrew Stanton ("Toy Story," "WALL-E") shares what he knows about storytelling — starting at the end and working back to the beginning. 

Below, from the Ted Blog, see his golden rules of storytelling visualized by Karin Hueck and Rafael Quick of the Brazilian culture and science magazine Superinteressante. Each month, the magazine’s editors take a TED Talk and give it to their graphic wizards to interpret in any way they see fit. Here, a reimagining of Stanton’s talk on stories. Via the Ugly Duckling. Just click the image to see a larger version.

Andrew Stanton wrote the first film produced entirely on a computer, Toy Story. But what made that film a classic wasn't the history-making graphic technology -- it's the story, the heart, the characters that children around the world instantly accepted into their own lives. 

Stanton wrote all three Toy Story movies at Pixar Animation Studios, where he was hired in 1990 as the second animator on staff. He has two Oscars, as the writer-director of Finding Nemo, WALL-E and his fantasy-adventure movie John Carter.

So tell a good story, it will make an impression that lasts.

Thanks to you for listening.

Have a GREAT Day,

Mitchell D. Weiner
Chief Happiness Officer

Ideas are not set in stone. When exposed to thoughtful people, they morph and adapt into their most potent form. TED Tuesdays on MitchWeiner.com highlights some of today's most intriguing ideas. Look for more talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more— HERE.  

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