Ted Tuesday— Simon Sinek: How Great Leaders Inspire Action

 “People don’t buy what you do; they buy why you do it.”

Good Morning Folks,


Behold the power of the Internet. Millions of others have already watched this video you probably never heard about until today.

In the fifth and final installment in our five-part Ted Tuesday series for Job Inspiration, Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

There are bosses, and then there are leaders. Simon Sinek explores how inspiration creates action — all by using a circle. Utilizing the idea of the “Golden Circle,” Sinek, a professor at Columbia University and author of Start With Why, believes that the key is to discover not only what people and organizations do or how they do it — but most importantly, why. As Sinek summarizes: “People don’t buy what you do; they buy why you do it.”


Simon Sinek is also an optimist. He teaches leaders and organizations how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and 3M, from Hollywood to the Pentagon, he has presented his ideas about the power of why. He is quoted frequently by national publications and is a regular contributor to The Huffington Post and BrandWeek. This is his first book.



As you know job hunting is kinda boring at best, grueling and soul crushing at worst. Sometimes your unemployed friends need a little lift when they’re perpetually applying to job positions. 

This is just a small sampling of the many great TED talks. Watch some as you continue your job hunt, and you’ll be motivated to not only keep applying, but you might just discover some new things about yourself along the way.

Thanks for sharing this article. and....

Have a GREAT day as I look forward to seeing all of you soon.

Mitchell D. Weiner
Chief Happiness Officer

*Hat Tip: Mashable

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 "Chase the dream, not the competition"

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