Showing posts with label why. Show all posts
Showing posts with label why. Show all posts

Tuesday, July 28, 2015

TED Tuesday: Simon Sinek's ‘Start With Why.’

"Why do some companies achieve things that completely exceed our expectations, defying all our assumptions for what's possible?'

Good Morning Folks,

I’m a big fan on Simon Sinek and it seems like you agree. When we presented his talk "How Great Leaders Inspire Action" on an earlier TED Tuesday, your reaction was overwhelming.  "How Great Leaders Inspire Action" is an amazing, inspiring and thought provoking talk from TEDxPugetSound.

Today's TEDTalk is a shorter variation on that theme.

You may have also seen my presentations based on Simon's ‘golden circle of human emotion,’ which explains the greatest motivation behind why people buy.

Simply put, he proves that people don’t buy what you do, they buy why you do it.

Why do some companies achieve things that completely exceed our expectations, defying all our assumptions for what's possible?  Apple starts with "why" when defining their company, they are able to attract customers who share their fundamental beliefs. As Sinek puts it, "People don't buy what you do. They buy why you do it." Starting with "why" makes Apple, for example, more than just a computer company selling features, and that's why their products have flourished while their competitors' products with similar technology and capabilities have often flopped.

As a consultant and author, his books and presentations have provided inspiration to major organizations, corporations, non-profits, and businesses like ours to reshape our thinking, and by doing so, make us more responsive to the needs of our teams and our customers, and grow ourselves by the very process.

So now, here’s a treat for you: Sinek’s TED talk, ‘Start With Why.’

It occurred to me, that while many of you may be familiar with his TED Talks, you my be less familiar with his books: “Start With Why: How Great Leaders Inspire Everyone to Take Action”, and “Leaders Eat Last: Why Some Teams Pull Together and Others Don’t.” Find them at

I think the concept of starting with why hits the nail on the head regarding the trust economy. Most businesses have very comparable competitors, and it's trust and loyalty that will differentiate them in the markets through customer retention, word-of-mouth and the ZMOT. Starting with why allows businesses to go beyond what they're selling and connect on an emotional level that's much more moving that a few key features. Don't tell the world how you're going to change it, show the world.

At FSO, our strategy team also starts with the why and never loses its childlike curiosity to keep asking questions all with the goal on enabling our customers to find better ways, more options, more efficient resources and talent to enable what was not possible before.

Perhaps that's why we are the fastest growing company in outsourcing and have been so distinguished with inclusion on the Inc. 5000 list of the fastest-growing private companies in America for the past three consecutive years. Only a tiny fraction of the nation's companies have demonstrated such remarkably consistent high growth, particularly in the difficult economic environment of the past few years. This achievement truly puts you in rarefied company.

Have a GREAT Day,

Mitchell D. Weiner
Chief Happiness Officer

Ideas are not set in stone. When exposed to thoughtful people, they morph and adapt into their most potent form. TED Tuesdays on highlights some of today's most intriguing ideas. Look for more talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more— HERE.  

About FSO Onsite Outsourcing
Recognized on the Inc. 5000 list of the nation's fastest growing companies for the third consecutive year, and lead by industry pioneer, Mitch Weiner, FSO's growth and success can be attributed to making a positive and powerful impact on their clients' bottom lines, as well as their employees' careers and lives.

Tuesday, October 8, 2013

Ted Tuesday— Simon Sinek: How Great Leaders Inspire Action

 “People don’t buy what you do; they buy why you do it.”

Good Morning Folks,

Behold the power of the Internet. Millions of others have already watched this video you probably never heard about until today.

In the fifth and final installment in our five-part Ted Tuesday series for Job Inspiration, Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

There are bosses, and then there are leaders. Simon Sinek explores how inspiration creates action — all by using a circle. Utilizing the idea of the “Golden Circle,” Sinek, a professor at Columbia University and author of Start With Why, believes that the key is to discover not only what people and organizations do or how they do it — but most importantly, why. As Sinek summarizes: “People don’t buy what you do; they buy why you do it.”

Simon Sinek is also an optimist. He teaches leaders and organizations how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and 3M, from Hollywood to the Pentagon, he has presented his ideas about the power of why. He is quoted frequently by national publications and is a regular contributor to The Huffington Post and BrandWeek. This is his first book.

As you know job hunting is kinda boring at best, grueling and soul crushing at worst. Sometimes your unemployed friends need a little lift when they’re perpetually applying to job positions. 

This is just a small sampling of the many great TED talks. Watch some as you continue your job hunt, and you’ll be motivated to not only keep applying, but you might just discover some new things about yourself along the way.

Thanks for sharing this article. and....

Have a GREAT day as I look forward to seeing all of you soon.

Mitchell D. Weiner
Chief Happiness Officer

 "Chase the dream, not the competition"
About the Author:
Welcome to the fastest growing onsite outsourcing company in the nation! Led by Mitch Weiner, co-founder and industry pioneer, FSO is "the" award winning enterprise-wide outsourcing and people solutions firm servicing a multitude of clients across North America.

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