Showing posts with label social impact. Show all posts
Showing posts with label social impact. Show all posts

Tuesday, April 11, 2017

Ted Tuesday: Dr. Dan Gilbert— The Surprising Science of Happiness

"Gilbert's elbow-in-the-ribs social-science humor is actually funny. ... But underneath the goofball brilliance, he has a serious argument to make about why human beings are forever wrongly predicting what will make them happy." 
~~ New York Times Book Review


Good Morning Folks,

I woke up this beautiful morning I wanted to share an inspirational Ted Talk with all of you. When you watch it you may wonder why you hadn't heard of this before, or better yet be surprised that over a million people have already watched it (between YouTube and Ted postings alone). That's the power of Ted.

Dan Gilbert, author of Stumbling on Happiness, challenges the idea that we'll be miserable if we don't get what we want. Our "psychological immune system" lets us feel truly happy even when things don't go as planned.

Gilbert believes that, in our ardent, lifelong pursuit of happiness, most of us have the wrong map. In the same way that optical illusions fool our eyes -- and fool everyone's eyes in the same way -- Gilbert argues that our brains systematically misjudge what will make us happy. And these quirks in our cognition make humans very poor predictors of our own bliss.

The premise of his current research -- that our assumptions about what will make us happy are often wrong -- is supported with clinical research drawn from psychology and neuroscience. But his delivery is what sets him apart. His engaging -- and often hilarious -- style pokes fun at typical human behavior and invokes pop-culture references everyone can relate to. This winning style translates also to Gilbert's writing, which is lucid, approachable and laugh-out-loud funny. The immensely readable Stumbling on Happiness, published in 2006, became a New York Times bestseller and has been translated into 20 languages.

Dr. Gilbert asks us to imagine two different futures ... One, winning the lottery (yes, I like this ... I will buy a plane, and maybe an island suitable for the construction of a landing strip ... and definitely a sail boat, a small one ... I will recreate the Corona ad and learn to enjoy beer or at least ice cold limeade ... ). The other is become paraplegic.  (No thanks.)

He informs us that "Happiness" data has been collected on these two different groups.

"Because the fact is that a year after losing the use of their legs, and a year after winning the lotto, lottery winners and paraplegics are equally happy with their lives."



The lesson I want to leave you with from these talk is that our longings and our worries are both to some degree overblown, because we have within us the capacity to manufacture the very commodity we seek.

What an inspiration Gilbert is to the very core and spirit of FSO's brand. 

We are pumped, super excited and ready to rock.


Love Life,



Mitchell D. Weiner
Chief Happiness Officer  



Ideas are not set in stone. When exposed to thoughtful people, they morph and adapt into their most potent form.TED Tuesdays on MitchWeiner.com highlights some of today's most intriguing ideas. Look for more talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more— HERE

Tuesday, February 28, 2017

Ted Tuesday: Julian Treasure— ‘How to Speak So That People Want to Listen’

"Every human being needs to listen consciously in order to live fully."









Good Morning Folks


At FSO, listening to our clients needs is paramount to (re)IMAGINING their future. Ironically we win because our competitors fail in listening.

With that in mind and 3,591,725 combined Ted and YouTube views that have come before your own…. Julian Treasure's talk, "5 ways to listen better" is sure to enlighten you.


There are seven deadly sins of speaking, according to sound consultant Julian:

  • Gossiping
  • Judging
  • Negativity
  • Complaining
  • Excuses
  • Exaggeration
  • Dogmatism

It can be difficult to stay away from these conversation killers, but Treasure says there are plenty of ways to make sure you don’t lose your listener. In this TED Talk, he shares tips to speak powerfully—and with a purpose.

The first step is to hail, an exercise in using honesty, authenticity, integrity and love to give your words meaning. Treasure says these things allow you to be clear in what you’re saying—to be straightforward in a way that establishes trust.

After you’ve nailed down what to say, you have to think about how to say it. That’s where the human voice comes into play. Treasure says using different vocal inflections and rates of speech can add an extra layer of meaning to your words—and really drive a point home.

“You have an amazing toolbox. This instrument is incredible, and yet this is a toolbox that very few people have ever opened,” Treasure says.

Is your voice giving you the presence you need? Here are some of the best tools in the box:

1. Register
“If you want weight, you need to go down here to the chest…. We vote for politicians with lower voices, it's true, because we associate depth with power and with authority. That's register.”

2. Timbre
“It's the way your voice feels. Again, the research shows that we prefer voices which are rich, smooth, warm, like hot chocolate.”

3. Prosody
“People who speak all on one note are really quite hard to listen to if they don't have any prosody at all. That's where the word monotonic comes from, or monotonous, monotone.”

4. Pace and Pitch
“I can get very excited by saying something really quickly, or I can slow right down to emphasize…. Of course, pitch often goes along with pace to indicate arousal."

5. Volume
“I can get really excited by using volume…. Or, I can have you really pay attention by getting very quiet. Some people broadcast the whole time. Try not to do that.”

By teaching the next generation to listen and to be empathetic, they will have a better chance at creating an understanding world, and ultimately a more peaceful world.

“Conscious listening creates a world of connection, of understanding and of peace.”

Watch Julian’s talk here:



Thanks to Success magazine for their insights that contributed to this post, to TED and most of all to you for listening. 

Let's all go make things happen today. I look forward to seeing you soon.


Love Life!


Mitchell D. Weiner
Chief Happiness Officer  


Ideas are not set in stone. When exposed to thoughtful people, they morph and adapt into their most potent form.TED Tuesdays on MitchWeiner.com highlights some of today's most intriguing ideas. Look for more talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more— HERE


Tuesday, February 9, 2016

Ted Tuesday: Sir Ken Robinson— How to Discover Your Talents and Passions and Transform Your Life

“If you're not prepared to be wrong, you'll never come up with anything original.” 









Good Morning Folks,

As I woke up this morning I wanted to share another inspiring @Ted talk with you.

The Sir Ken Robinson @Ted talk that follows is one of my all time favorites. It reminds me of a book which I also highly recommend called "Finding Your Element: "How to Discover Your Talents and Passions and Transform Your Life" which you can find at Amazon.

Sir Ken Robinson’s TED talk video and groundbreaking book introduced readers to a new concept of self-fulfillment through the convergence of natural talents and personal passions. The book has inspired readers all over the world and has created for Robinson an intensely devoted following. Among the questions that this new book answers are:

• How do I find out what my talents and passions are?
• What if I love something I’m not good at?
• What if I’m good at something I don’t love?
• What if I can’t make a living from my Element?
• How do I do help my children find their Element?

Here are some of my favorite quotes from Sir Ken Robinson:

“If you're not prepared to be wrong, you'll never come up with anything original.” 

“Creativity is as important as literacy”

“Imagination is the source of every form of human achievement. And it's the one thing that I believe we are systematically jeopardizing in the way we educate our children and ourselves.” 

 “We have sold ourselves into a fast food model of education, and it's impoverishing our spirit and our energies as much as fast food is depleting our physical bodies.” 

“Human communities depend upon a diversity of talent not a singular conception of ability. and at the heart of the challenge is to reconstitute our sense of ability and intelligence” 

In his talk that follows which counts 26 million views on Ted.com alone, Sir Ken Robinson makes an entertaining and profoundly moving case for creating an education system that nurtures (rather than undermines) creativity.



What an inspiration Sir Ken is to the very core and spirit of FSO's brand. 

I could not help to be completely Inspired by the great teams and clients we have - so much passion and commitment to greatness and so much opportunity for all.

Nobody and I mean nobody will take CARE of the their customers or employees like FSO USA. 

So good morning. Get those inspiration hats on, put those smiles on, and lets rock the world together. 



Love Life,



Mitchell D. Weiner

Chief Happiness Officer  



Ideas are not set in stone. When exposed to thoughtful people, they morph and adapt into their most potent form.TED Tuesdays on MitchWeiner.com highlights some of today's most intriguing ideas. Look for more talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more— HERE

Tuesday, December 29, 2015

Ted Tuesday: Stacey Kramer: The Best Gift I Ever Survived

"I cannot say enough how much sharing your story will help others. "






Good Morning Folks,

Today's talk is short, moving and relevant to a lot of folks we know.

Stacey Kramer offers a moving, personal, 3-minute parable that shows how an unwanted experience -- frightening, traumatic, costly -- can turn out to be a priceless gift.

In 2009, Kramer found herself confronting a terrifying diagnosis: a CAT scan revealed she had a brain tumor -- the size of a golf ball. She told her remarkable, personal story at TED2010.

Very moving story, the emotion is plain to see, and I like the message. 

Enjoy the holidays,

Love Life,



Mitchell D. Weiner
Chief Happiness Officer  


Ideas are not set in stone. When exposed to thoughtful people, they morph and adapt into their most potent form.TED Tuesdays on MitchWeiner.com highlights some of today's most intriguing ideas. Look for more talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more— HERE

Tuesday, September 29, 2015

Ted Tuesday: Without Self-Meaning, Money Means Nothing



"This is the battle cry of the millennial generation who is shaping the future of the workplace, here at FSO, and everywhere."



Good Morning Folks,

When I shared a Wharton Americus Reed, II's (the Whitney M. Young Jr., Professor of Marketing at the Wharton School, University of Pennsylvania) take on today's TED Talk on LinkedIn, a colleague  stood up and took immediate notice.

Her takeaway was that money, in the abstract, is meaningless. Just chits on the digital page, dollars in the trading account.

It's a tool, like a hammer.

A hammer is meaningless until you lift it and build a house, or smash a skull. A hammer can be good, or bad.

Likewise, money.

It means nothing until you do something with it.

Bad, frivolous, or good.

Opined Professor Reed in a Huffington Post review of this Ted talk, "If I had a dime for every business student who entered my office; lamenting the self-described drudgery that is their work-life. They thought that a career on Wall Street or in heavy duty consulting would bring that pristine pot of gold. They were right. And wrong. Yes, those hundred plus hour weeks catapult you into that illusive 5% earner stratosphere. But if I had a dime for every student who would later confide in me: "it just was not fulfilling," ironically, I would be as wealthy as the financial institutions from which they feverishly depart.

"

Enter social psychologist Paul Piff and his provocative TEDx talk "Does money make you mean?" Sixteen and a half minutes of summarized laboratory and field data show an association between wealth, and lack of compassion, empathy and pro-social motivation.

It's amazing what a rigged game of Monopoly can reveal. In this entertaining but sobering talk, social psychologist Paul Piff shares his research into how people behave when they feel wealthy. (Hint: badly.) But while the problem of inequality is a complex and daunting challenge, there's good news too. (Filmed at TEDxMarin.)



Professor Reed, II observes, "This Isn't Your Father's Business Person Identity--therein lies the paradigm shift. There is a new model of business and business student afoot: The student who enters my office with a deep passion to do two things. Make money and do good. Business schools are "rebranding" themselves to welcome this new identity. It's being called "social impact." The identity of the student, who has realized that mindless self-investment into the false idol of material things for their sake, is an empty void--a fast track to an empty soul--is changing. Business students are becoming much more aware, and self-reflective."

This is the battle cry of the millennial generation who is shaping the future of the workplace, here at FSO, and everywhere.

Watch the short 16 minute presentation and see if you don't agree.


Whatever your takeaway is, it takes a brave person to take on the Corporate interests in today's world, because they are global and pernicious - just like they have always been. Bravo Paul for helping us (re)IMAGINE new and different possibilities.


Let’s have some fun.. ITS OUR TIME, together we can do it.



Mitchell D. Weiner
Chief Happiness Officer  



Ideas are not set in stone. When exposed to thoughtful people, they morph and adapt into their most potent form. TED Tuesdays on MitchWeiner.com highlights some of today's most intriguing ideas. Look for more talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more— HERE

Tuesday, November 11, 2014

Ted Tuesday: The Talks Everyone Talks About

"Google was not the first search engine and Facebook was not the first online social community. Very few TED Talks are about original ideas. Simon Sinek was not the first person to talk about identifying the purpose for your life and work, nor was Amy Cuddy the first person to talk about how your body language and posture shape your self-confidence."





Good Morning Folks,

The TED platform is about “ideas worth spreading.” Watch any TED Talk and you can observe that everything a speaker says is in service of advancing one key idea, and making audience members so passionate about the idea that they want to spread it as well. This is why so many TED Talks go viral. The speaker does not just successfully convey an idea — they make everyone watching excited to share it too.

If you look at any TED Talk, you will discover that the thought leader’s delivery style can be categorized in one of the following five ways. The speaker is either a:

==> Change agent: 
Uses language, stories, and pictures that show what is possible when the change being shared happens

==> Scientific expert: 
Relies on logic and evidence to present an idea

==> Performer: 
Incorporates theatricality into the delivery of a message

==> Vulnerable expert: 
Connects life experience and stories to a message

==>  Inventor: 
Discusses an original idea, product or service and breaks it down into easy to understand, digestible parts

When you look at the most successful companies — such as Google and Facebook, or popular TED and TEDx Talks by Simon Sinek and Amy Cuddy — most are not household names because they came up with something original. Google was not the first search engine and Facebook was not the first online social community. Very few TED Talks are about original ideas. Simon Sinek was not the first person to talk about identifying the purpose for your life and work, nor was Amy Cuddy the first person to talk about how your body language and posture shape your self-confidence.

What each company or person did, however, was improve upon an existing idea. That should be the goal of entrepreneurs. While being first to market is nice, it’s rarely possible. If an idea can be monetized, it likely already has been. Plus, the first incarnation of a product or service often has significant flaws in its design or user experience. Entrepreneurs can and should focus their attention and strategizing on advancing business ideas that already exist by improving upon problems or frustrations for its customers and clients.

Check out our extensive library of Ted Tuesday Talks featuring Simon Sinek and Amy Cuddy and others on life, love and happiness, HERE (scroll backwards).

Thanks to Forbes for today's message and to you for listening.

Have a GREAT day and…. Love Life,


Mitchell D. Weiner
Chief Happiness Officer  

Ideas are not set in stone. When exposed to thoughtful people, they morph and adapt into their most potent form. TED Tuesdays on MitchWeiner.com highlights some of today's most intriguing ideas. Look for more talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more— HERE

Tuesday, August 19, 2014

Ted Tuesday: Writing My Wrongs: Shaka Senghor at TedX Midwest

 "Making the best out of a bad situation, Shaka offers sobering firsthand accounts of redemption, the power of hope and how literature changed his life.










Good Morning Folks,

At FSO, we believe in second chances and have some great stories to boast about of our own. Because anyone with >>skip, >>fire and >>twinkle that is willing to learn, apply themselves and grow, has the right to become all they can be.

That's why I love my Ted selection for you today. WOW! Here is powerful testimony of a realistic examination of life in the world of urban inner city America. Shaka Senghor needs to be on every talk show, every news stations, and should be paid handsomely to tell story. What an upside down world we live in.

In 1991, Shaka Senghor shot and killed a man. He was, he says, "a drug dealer with a quick temper and a semi-automatic pistol." Jailed for second degree murder, that could very well have been the end of the story. But it wasn't. Instead, it was the beginning of a years-long journey to redemption, one with humbling and sobering lessons for us all.

Using literature as a lifeline, Shaka Senghor escaped a cycle of prison and desperation. Now his story kindles hope in those who have little.

At the age of 19, Shaka Senghor went to prison fuming with anger and despair. Senghor was a drug dealer in Detroit, and one night, he shot and killed a man who showed up on his doorstep. While serving his sentence for second-degree murder, Senghor discovered redemption and responsibility through literature -- starting with The Autobiography of Malcolm X -- and through his own writing.

Upon his release at the age of 38, Senghor reached out to young men following his same troubled path, and published Live in Peace as part of an outreach program bringing hope to kids in Detroit and across the Midwest.

Shaka Senghor's story of redemption has inspired young adults at high schools and universities across the nation. While serving 19 years in prison, Senghor discovered his love for writing. He has written six books, including a memoir about his life in prison, Writing My Wrongs. In 2012, Senghor's Live in Peace Digital and Literary Arts Project won a Black Male Engagement Leadership Award from the Knight Foundation in partnership with the Open Society Foundation's Campaign for Black Male Achievement. Senghor has also recently been named a Director's Fellow at MIT for his work.

Join nearly a million others and Have a look at....

Well done Shaka I love your forward thinking. 

How lucky are we to be able be given new chances to improve ourselves, improve the way we serve our clients, improve the way we work with our staff, as well as to improve the way these opportunities are spread among all levels of employment at FSO. This is important. 

Because great companies make sure that opportunities are available to all levels and not only to a select few. No other outsourcing company does this to their staff and I am a living proof, because I’ve been in the business since the dinosaurs roamed.

Let's all go make things happen today. I look forward to seeing you soon.

Love Life!



Mitchell D. Weiner
Chief Happiness Officer  

Ideas are not set in stone. When exposed to thoughtful people, they morph and adapt into their most potent form. TED Tuesdays on MitchWeiner.com highlights some of today's most intriguing ideas. Look for more talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more— HERE.  


About FSO Onsite Outsourcing
Recognized on the Inc. 5000 list of the nation's fastest growing companies for the second consecutive year, and lead by industry pioneer, Mitch Weiner, FSO's growth and success can be attributed to making a positive and powerful impact on their clients' bottom lines, as well as their employees' careers and lives.

Tuesday, July 22, 2014

Ted Tuesday: The Emerging Work World in the Participation Age | Chuck Blakeman | TEDxMileHigh

In this funny and insightful talk, Chuck Blakeman explores the hallmarks of the Participation Age (a workforce who wants to Make both Money and Meaning at work)— and its attraction to the next generations of stakeholders and leaders.







Good Morning Folks,

What does it mean to be a company that has joined the Participation Age? How does this new business perspective affect the bottom line? In this funny and insightful talk, Chuck Blakeman explores the hallmarks of the Participation Age, and their attraction to the next generations of stakeholders and leaders.

Says Chuck in a piece he penned for INC, "We are living at the intersection of two opposing work worlds, The Industrial Age, which is still strangely dominant in the front office of most companies. And the Participation Age, which is emerging as the new standard for how we work."

"In the production area, we have replaced Industrial Age assembly lines and smokestacks with things like nanotechnology and clean rooms. But the front office looks pretty much the same way it did a hundred years ago, with managers in ties making all the decisions. These Industrial Age management practices, which recreated humans as extensions of machines, are colliding with the emerging Participation Age workforce that wants to Make Meaning at work.

This talk was given at a local TEDx event, produced independently of the TED Conferences.

Enjoy!



Well done Chuck I always love your articles and your forward thinking. 

Let's all go make things happen today. I look forward to seeing you soon.

Love Life!



Mitchell D. Weiner
Chief Happiness Officer  


Ideas are not set in stone. When exposed to thoughtful people, they morph and adapt into their most potent form.TED Tuesdays on MitchWeiner.com highlights some of today's most intriguing ideas. Look for more talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more— HERE

About FSO Onsite Outsourcing
Recognized on the Inc. 5000 list of the nation's fastest growing companies for the second consecutive year, and lead by industry pioneer, Mitch Weiner, FSO's growth and success can be attributed to making a positive and powerful impact on their clients' bottom lines, as well as their employees' careers and lives.

Tuesday, July 8, 2014

Ted Tuesday: Ruth Chang- How To Make Hard Choices

"Imagine a world in which every choice you face is an easy choice, that is, there's always a best alternative. If there's a best alternative, then that's the one you should choose, because part of being rational is doing the better thing rather than the worse thing, choosing what you have most reason to choose."




Good Morning,

Here's a talk that could literally change your life. Which career should I pursue? Should I break up — or get married?! Where should I live? Big decisions like these can be agonizingly difficult. But that's because we think about them the wrong way, says philosopher Ruth Chang. She offers a powerful new framework for shaping who we truly are.

Chances are, the hard choice you thought of was something big, something momentous, something that matters to you. Hard choices seem to be occasions for agonizing, hand-wringing, the gnashing of teeth. But I think we've misunderstood hard choices and the role they play in our lives. Understanding hard choices uncovers a hidden power each of us possesses.

Far from being sources of agony and dread, hard choices are precious opportunities for us to celebrate what is special about the human condition, that the reasons that govern our choices as correct or incorrect sometimes run out, and it is here, in the space of hard choices, that we have the power to create reasons for ourselves to become the distinctive people that we are. And that's why hard choices are not a curse but a godsend.

Enjoy the program that over a million people have already seen:



Remember as Ruth says, happiness is a choice. So be happy!

After watching this, how can one not be pumped, super excited and ready to rock.
Have a GREAT day and…. Love Life,



Mitchell D. Weiner
Chief Happiness Officer  


Ideas are not set in stone. When exposed to thoughtful people, they morph and adapt into their most potent form. TED Tuesdays on MitchWeiner.com highlights some of today's most intriguing ideas. Look for more talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more— HERE

About FSO Onsite Outsourcing
Recognized on the Inc. 5000 list of the nation's fastest growing companies for the second consecutive year, and lead by industry pioneer, Mitch Weiner, FSO's growth and success can be attributed to making a positive and powerful impact on their clients' bottom lines, as well as their employees' careers and lives.

See a brief video portrait of who we are and what can can do for you, HERE

Tuesday, June 24, 2014

Ted Tuesday: Flow, The Secret to Happiness by Mihaly Csikszentmihalyi

“What makes us really happy?” He refers to the research that money can not make us happy and looks to those who find pleasure and lasting satisfaction in activities that bring about a state of “flow.







Good Morning Folks,

Leave it to your Chief Happiness officer to for you an inspiring keynote about Happiness that four million people have already seen and raved about, and I bet you haven't.


So appropriate to the peace and serenity I find when I visit Napa for a few days as I write from here now. I always leave Napa and return to the City with my own "flow" in check.

Mihaly Czikszentmihalyi asks, "What makes a life worth living?" Noting that money cannot make us happy, he looks to those who find pleasure and lasting satisfaction in activities that bring about a state of "flow."

Mihaly Csikszentmihalyi says creativity is a central source of meaning in our lives. A leading researcher in positive psychology, he has devoted his life to studying what makes people truly happy: “When we are involved in [creativity], we feel that we are living more fully than during the rest of life.” He is the architect of the notion of “flow”– the creative moment when a person is completely involved in an activity for its own sake.

In this TEDx Talk Mihaly Czikszentmihalyi asks, “What makes us really happy?” He refers to the research that money can not make us happy and looks to those who find pleasure and lasting satisfaction in activities that bring about a state of “flow.”



He also refers to:
  • how the nervous system is unable to process more than approximately 110bits of information per second, and
  • difference examples of flow from a figure skater, a business man, Anita Roddick (the Body Shop) and Masaru Ibuka (Sony).
  • The presentation is summed up on the slide (at 14mins), called How does it feel to be in flow?
Completely involved in what you are doing – focused, concentrated,
  • A sense of ecstasy – of being outside everyday reality,
  • Greater inner clarity – knowing what needs to be done and how well we are doing,
  • Knowing that the activity is doable – that our skills are adequate to the task,
  • A sense of serenity – no worries about oneself and a feeling of growing beyond the boundaries of the ego,
  • Timelessness – thoroughly focused on the present, hours seem to pass by in minutes, and
  • Intrinsic motivation – whatever produces flow becomes its own reward.
If you are interested in his work, his books include Flow: The Psychology of Optimal Experience, Finding Flow: The Psychology of Engagement with Everyday Life (Masterminds Series), and Creativity: Flow and the Psychology of Discovery and Invention.

Thanks to Habits For Well Being for their inspirations preparing this post, to TED and of course to you for listening.


Let's all go make things happen today. I look forward to seeing you soon.

Love Life!


Mitchell D. Weiner
Chief Happiness Officer  


Ideas are not set in stone. When exposed to thoughtful people, they morph and adapt into their most potent form.TED Tuesdays on MitchWeiner.com highlights some of today's most intriguing ideas. Look for more talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more— HERE

About FSO Onsite Outsourcing
Recognized on the Inc. 5000 list of the nation's fastest growing companies for the second consecutive year, and lead by industry pioneer, Mitch Weiner, FSO's growth and success can be attributed to making a positive and powerful impact on their clients' bottom lines, as well as their employees' careers and lives.

Tuesday, June 17, 2014

Ted Tuesday: The Rise Of The Social Employee: Mark Burgess at TEDxNavesink

"Employees, through social media, are changing how companies market to, and engage with, customers and prospects. With the transparency and opportunity for personal connections that social media offers, pushing fabricated, unauthentic sales pitches doesn’t work anymore. Instead, we are witnessing the rise of the social employee who creates a win/win proposition by leveraging their personal brands to build trust and increase the digital “surface area” of the brands for which they work."


Good Morning Folks,

Last night a large group of FSO's finest spent three hours circling manhattan on a yacht to celebrate our success, our growth, and future goals. It was a blast and I look forward to soon sharing the photos of all the fun and dancing shoes :-).

Today, however, I am going to focus on a topic of paramount importance in our company and if not your company now, it will be coming sooner rather than later. It's a revolution that begins with every employee… starting with YOU.

A book by today's guest speaker, College of Business Administration professor Mark Burgess explores how employees can serve as brand ambassadors.

In 2010, Southwest airlines removed director Kevin Smith from one of its planes before takeoff, saying he violated the company’s “Customer of Size” policy. Offended, Smith took to Twitter, excoriating the airline in a series of tweets to his many followers. The potential public relations disaster rippled across the Internet, and as control over the incident began to spiral away, the airline had to react in real time.

Enter the social employee. Conceived by College of Business Administration professor Mark Burgess and his wife and business partner, Cheryl, the social employee serves as the brand’s ambassador, its most authentic connection to consumers in the social media sphere, where the bottom line goes beyond buying and selling toward a transparent dialogue of values.

“People tend to believe in the voice of an employee more than the voice of an ad, which can be intrusive and less valuable,” Burgess says. “They want to hear from employees. People respect and engage with those voices.”

Southwest responded to Smith with tweets of its own, followed by a blog post that tried to soothe Smith and put out the fire. Burgess, who helped develop courses in the CBA that shifted emphasis to the growing field of digital marketing, commends the transparency of the response (even if Smith wasn’t gratified) in the 2014 book he and Cheryl wrote together, The Social Employee (McGraw-Hill). Drawing on success stories from Southwest, IBM, Dell and other companies, the book gives real-life examples of how companies empower employees to become brand ambassadors through social media.

“We coined a phrase and feel like we’re leading a movement,” Burgess says. “More and more companies are all using the same term.”

“Marketing is always about trying to sell something, but the difference is how you do it,” Burgess says. “More and more, people are ignoring TV ads. What’s relevant is your own network, and all of this is driven by social conversation.”

Burgess cites a study that concluded brands are central to about 40 percent of conversations on social media. “If you don’t have a strategy, you’re going to miss being a part of those conversations,” he says, adding that employees are an obvious if traditionally underused channel to tell a brand’s story and publicly share a company’s culture. “Trained and inspired around the power of a brand, employees can engage within their own network about it,” he says.

A sound social media policy and well-trained employees can help avert that result, Burgess says. Aside from establishing useful guidelines, brands can foster success by identifying the employees who inherently feel passionate enough about the company’s brand to become its ambassadors. “You want employees to work within their comfort zone,” Burgess says, so if they favor Twitter over Facebook, don’t force them to use Facebook.

The upshot for employees, Burgess says, is that the work also helps them grow their network and burnish their personal brand. “It’s a classic win-win situation,” he says. “If you’re actively engaged, you’re benefiting the brand you work for today, but you’re also building your own brand.”

The activity is far from onerous for the so-called digital natives who take social media as a fact of life.

As more companies adopt the social employee model, the next leap will be to the social executive, says Burgess, who equates the role to that of the player-coach, calling in plays while partaking in the game as well. “At some point it’s almost going to be a requirement that you have to be out there,” he says. “And if you’re an executive who can’t say something about your brand in 140 characters, you’re in the wrong business.”

In this talk, Mark Burgess brings to our attention how employees, through social media, are changing how companies market to, and engage with, customers and prospects. With the transparency and opportunity for personal connections that social media offers, pushing fabricated, unauthentic sales pitches doesn’t work anymore. Instead, we are witnessing the rise of the social employee who creates a win/win proposition by leveraging their personal brands to build trust and increase the digital “surface area” of the brands for which they work. The result is nothing short of a revolution that touches every company and relationship around us. Enjoy.


FSO is a force to be reckoned with; our competition is on the run. They know they cannot compete with us and our Personal, Passionate and Productive approach we take in everything we do. 

Our client’s rave about the work we do for them, we hear it from them every day!  

We have a clear path in front of us; it is ours for the taking.  

We have worked hard to get here, we should all be proud of what we have accomplished, but it’s not over!  

To continue the astonishing success I am committed to building a team of Rock Stars, each with the specific purpose to drive new opportunities for FSO! The social employee is on the rise right here.

Let's all go make things happen today. I look forward to seeing you soon.

Love Life!



Mitchell D. Weiner
Chief Happiness Officer  


Ideas are not set in stone. When exposed to thoughtful people, they morph and adapt into their most potent form.TED Tuesdays on MitchWeiner.com highlights some of today's most intriguing ideas. Look for more talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more— HERE

About FSO Onsite Outsourcing
Recognized on the Inc. 5000 list of the nation's fastest growing companies for the second consecutive year, and lead by industry pioneer, Mitch Weiner, FSO's growth and success can be attributed to making a positive and powerful impact on their clients' bottom lines, as well as their employees' careers and lives.

About the Author:
Welcome to the fastest growing onsite outsourcing company in the nation! Led by Mitch Weiner, co-founder and industry pioneer, FSO is "the" award winning enterprise-wide outsourcing and people solutions firm servicing a multitude of clients across North America.

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