Showing posts with label #PowerOfFocus. Show all posts
Showing posts with label #PowerOfFocus. Show all posts

Tuesday, February 7, 2017

Ted Tuesday: Alan Iny— Reigniting Creativity In Business

"True creativity requires you and your company to constantly doubt your current boxes and eventually replace them with new ones. In an ever-changing environment, no idea is good forever."

Good Morning Folks,

The face of business is changing and whether an individual or corporation, the pressure is on to innovate. Employment in America is increasingly operating in a new reality. The constancy of change requires today's career employee to think and act differently, because the path to the American Dream is no longer a guaranteed right of passage.

Creative disruption is shaking every industry. Global competition for jobs is fierce. The employer-employee pact is over and traditional job security is a thing of the past.

CREATIVITY is key to surviving and thriving against all odds. Alan Iny's Ted talk is very much aligned to our way of thinking.

That's why FSO's core strength is to (re)IMAGINE new and better ways of doing business. To give our clients the people, solutions, technology, and cost efficiencies to ensure a fundamental transformation from the back office as we know it today

It’s a paradox. Creativity has never been more essential to competitiveness in the business world, but the critical approach to practical creativity in organizations is often lacking. Alan Iny offers a key to the well-meaning exhortation to “think outside the box:” Apply doubt to the very models and philosophies that make up the box itself.

Even the greatest minds know the frustration of trying to come up with a brilliant idea but constantly ending up with boring thoughts and a trash can filled with wasted paper. Alan Iny suggests a new perspective for reviving creativity in your business. Believe it or not, says Iny, the key to creativity is doubt. Watch this fascinating talk that encourages viewers to adopt a new approach to thinking “outside the box.”

As the senior specialist for creativity and scenarios, Alan Iny has trained thousands of executives and BCG consultants on how to think creatively. A member of the firm’s strategy leadership team, he has vast experience in advising companies worldwide in innovation, scenarios, transformation, organization design and change management across industries. In 2013, Alan launched “Thinking in New Boxes: A New Paradigm for Business Creativity,” written with Luc de Brabandere, and published by Random House.

Here is an excerpt that was originally published in The Economist Group’s Lean back marketing blog.

Seeking new insights into who your markets and customers are, what they really want, and how best to reach and engage them requires thinking in new boxes. A “box,” in our definition, is a belief, concept, working hypothesis, or other mental model you use to interpret the world in front of you. 
True creativity requires you and your company to constantly doubt your current boxes and eventually replace them with new ones. In an ever-changing environment, no idea is good forever. 
The brain’s hardwiring will tend to lead you and your organization to hold on to tired assumptions and constraints. You’re likely to be seduced by a natural bias toward ideas that confirm, rather than contradict, your current way of seeing things.
Henry Ford famously failed to heed even obvious market signals (and insistent colleagues) suggesting that customers were evolving to want different styles and colors after the phenomenal success of his simple all-black Model T. In the 1970s and 1980s, executives at Hindustan Lever Limited assumed that customers for laundry detergent in India were primarily affluent individuals willing to pay for Surf; they didn’t notice that Nirma, a low-cost competitor, appealed to a growing segment of lower-income customers who hadn’t used any detergent before. 
As you seek to understand your organization’s customers and market, stay open to multiple interpretations of the data you collect. There are different plausible segmentations of any customer group, many legitimate ways to break down the market, and multiple ways of perceiving the underlying desires of your customers. 
Consider listing and then challenging your most fundamental beliefs about your customers and markets. Who do you currently think of as your most loyal customers? Ask bold questions that take you and your colleagues outside of your comfort zone. If you are one of the world’s largest designers and retailers of lingerie, what if 10 years from now, 95 percent of your customers were men? If you lead the world’s most popular online search engine—think Google—what if, just 10 years from now, most of your customers were looking to you instead for driverless cars? 
The first step to practical creativity is challenging some of your existing boxes. If you manage this, then you can arrive at a very successful new box simply by changing the way you think about your customers, your competitors, or your own company.
Watch Video: Have a look at Alan's short 8-minute talk, which is accessible by this link which will take you directly to the Ted site.

TED@BCG was an event produced by TED in conjunction with their partner, the Boston Consulting Group.

At FSO all of us strive to be remarkable, not average. FSO provides an environment that rewards innovation, is rich in resources, and respects the incredibly talented team we’ve built over the last six years. 
Personal, Passionate and Productive, we get the job done to perfection every moment and every day.

Have a GREAT day as I look forward to seeing all of you soon.

Mitchell D. Weiner
Chief Happiness Officer  

Ideas are not set in stone. When exposed to thoughtful people, they morph and adapt into their most potent form. TED Tuesdays on highlights some of today's most intriguing ideas. Look for more talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more— HERE.  

Monday, May 4, 2015

Seth Godin: (re)Radical aka (re) Imagine

"Does this place exist to maintain and perpetuate the status quo, or am I here to do the work that the radical founder had in mind when we started?"

Good Morning Folks,

I hope everyone had an amazing weekend - especially after an awesome week at FSO! 

We had the second CHO Club last week - which was just amazing!!  (and we have the pictures to prove it)!

I along with the entire ELT LOVE nothing more than celebrating YOU, our valued employees! 

Our company is growing and nothing is going to stop us. We are too strong. Focused. Passionate and committed to making FSO the number one on site outsourcing company on the planet. 

The quest for growth is always powered by a thirst for change. Seth Godin, one of  marketing's brightest minds put it this way in a blog post this weekend:
(re)Radical  <aka (re) Imagine>
At the congregation down the street, they're doing things the way they've done them for the last few hundred years. Every week, people come, attracted by familiarity, by the family and friends around them, part of a tribe.
And just past that building is another one, a different tribe, where the tradition is more than a thousand years old. 
This is not so different from that big company that used to be an internet startup, but all the original team members have long left the building. Work tomorrow has a lot in common with work yesterday, and the safety of it all is comforting. 
Che, Jefferson, Edison, Ford... most of these radicals would not recognize the institutions that have been built over time. 
The question each of us has to answer about the institution we care about is: Does this place exist to maintain and perpetuate the status quo, or am I here to do the work that the radical founder had in mind when we started? 
First principles. The quest for growth, or for change, or for justice. The ability, perhaps the desire, to seek out things that feel risky. 
All of us are part of organizations that were started by outliers, by radicals, by people who cared more about making a difference than fitting in.
Bravo to all those who won the invite to attend and to everyone else - the next one is 2 June 2015 - I want to see YOU there! Demonstrate the FSO skip, fire, twinkle...WOW! your an awesome teammate....and you can win an invite!! 

This is yet another step in making FSO the company we want to be. To be the happiest place to work and one of Americas greatest companies to work for. 

Rock the week,

Mitchell D. Weiner
Chief Happiness Officer

We cannot solve our problems with the same thinking we used when we created them.

Monday, April 6, 2015

Love Springs Eternal at FSO (and did we remind you WE'RE HIRING?)

"If you have an idea, share your idea! Look to grow with the company! Do not be afraid to take the leaps necessary to help this organization grow—it will in turn help you grow as well."

Good Morning Folks,

I hope you had a great great holiday weekend. What a beautiful spring weekend :)

Lots of great things are happening as we welcome the longer and warmer days of spring into FSO. 

We have worked together to build great momentum and are on the way to bigger and better things. Better infrastructure leading to better results, client satisfaction and more business opportunities. This all happened because of you – because each one of you care deeply about FSO and our customers.  Your professionalism, dedication and commitment are an inspiration to me and I have shared this feedback with many of you, both at HQ and in the field.

The most important thing about our business is our people (YOU). We believe the winning recipe to ensure that our clients are WOW!ed and love FSO, is to hire brilliant people, train & empower them, and recognize & reward them. And, last week was a great example of our commitment to this! We re-launched the monthly CHO Club (and it was an awesome event) and will have our first MIT management training session this Tuesday that will be led by Me! My sincerest congratulations and THANK YOU to everyone who was recognized....we are counting on our employees and YOU made a difference! Great job.

I am a strong believer in the power of positive energy. I have seen both in my personal and professional life that you can achieve great success and overcome adversity by finding positive aspect in every situation. As we head into the week, I ask each of you to take a moment to self reflect. Does your team know about all of the GREAT things that are happening at FSO? Do they know about all of the opportunities that are available for them to feel how valued they are to me and the entire ELT? Are you taking the time to talk and listen to your team? Are you training your team? Are you making it PERSONAL? Are you sharing this feedback with your director, the PSTeam, the ELT? 

We are here for have tons of support. Strong communications team - this is the key to our success!  FSO is a company that is all about coming up with the best possible solution to best support our clients. If you have an idea, share your idea! Look to grow with the company! Do not be afraid to take the leaps necessary to help this organization grow—it will in turn help you grow as well.

As we are reminded by Kim, we are ALL responsible for SPOTTING TALENT. And, as you often hear, there is nothing more important than having GREAT people in our company and we are ALWAYS looking to add talent to our team. So check out the open positions list and know that a referral is the best compliment I can receive.  

Here are the open positions this week:

Central Region
·     Skokie, IL -- Informationalist
·     Elgin, IL-- Informationalist
·     Northbrook, IL -- Informationalist
·     Northbrook, IL – Closing Coordinator
·     Chicago, IL – Reception/Facilities (Temp)

Western Region
·    Seattle, WA –  Guest Services Associate
·     Seattle, WA – Reprographics
·     Seattle, WA –Informationalist
·     Irvine, CA –Reprographics
·     Los Angeles, CA –Office Services
·     Los Angeles, CA –   Lead

Northeast Region
·     New York City – Security Officer (2)
·     New York City – Legal Admin
·     New York City – General Affairs Admin
·     New York City-   Office Service Lead Associate
·     New York City –Media & Research Assistant
·     New York City –Informationalist
·     New York City – Office Services Lead
·     New York City –Copy Operator
·     New York City -- Informationalist
·     New York City-   Messengers (8)

Eastern Region
·     Atlanta, GA – Office Services
·     Miami, FL –Records Associate
·     Miami, FL –Office Services Regional Backfill
·     Virginia – Records Associate
·     Virginia –Office Services Associate
·      Nashville, TN –Experience Lead
·      Maryland/DC- Conference Room Clerk
·      Maryland/DC- Copy/ Mail Associate

We can’t do this without you so let’s really start to add GREAT talent…send us your referrals today!! Please your referrals directly to

Love life. Balance. Eat properly. Exercise. Try hot yoga. And always be positive. Love our people and love everything about life. It makes it much more of an enjoyable journey.

Have a GREAT day filled with positive energy, hugs and smiles.

Mitchell D. Weiner
Chief Happiness Officer

"Give your customers the ability to do what they would want to do if only they knew it was possible.” 

Thursday, February 26, 2015

Announcing The First Ever Future Leaders Program Board

"The Future Leaders Program (FLP) was inspired and built from my care and passion to grow and develop employees into leaders."

Good Morning Folks,

The strength of FSO is our people. The Future Leaders Program (FLP) was inspired and built from my care and passion to grow and develop employees into leaders. This program will help everyone be successful.  

The FLP revolves around Leadership, Community, Teamwork, Hospitality and Personal Development.  With that all being said, I could not be more excited to share that after a long and carefully considered process, we have selected FSO’s first ever FSO FLP Board!!  No need to delay the surprise…… a HUGE congratulations to:

President-  (Lufthansa)

Vice President-  (Y&R)

Secretary-  (PwC- Tysons)

Outreach Directors-  (CAPCO) and  (PwC- 300 Madison)

General Board Members:  Jason, Vlad, Christian, Matt and Ashleigh 

Great things are going to come from this Board and we cannot wait to see the future leaders of FSO grow every day!  If you did not apply this round, there will be another enrollment in June.  This program will make history for FSO and we want ALL leaders to be a part of Greatness!

There is so much opportunity within FSO just waiting for YOU! 

Congratulations to all the nominees.

Have a great week and thanks for being a part of our amazing journey.

Mitchell D. Weiner
Chief Happiness Officer

"Give your customers the ability to do what they would want to do if only they knew it was possible.” 

Friday, February 13, 2015

Inspire ME Friday: Future Internet Moguls Discover The Power of Focus

"I have also learned that being focused means saying “No” a lot more. I used to have a big problem with no. People would invite me to grab coffee with them and I would always say yes without thinking about how that would impact my day."

Good Morning Folks,

Behold the power of the Internet where anyone with coding skills and a great idea can change the course of business and its results.

A case in point is the story of Morgan and Daina Linton, the husband/wife team who founded Fashion Metric to banish ill-fitting clothes.

Anyone who’s ever ordered clothes online knows that getting an item that fits is by all means hit and miss. Fashion Metric is a self-described “virtual tailor” SaaS startup that provides consumers with a way to automatically find out if an article of clothing will fit their body without having to try it on.

“We’ve built software that acts as a virtual tailor,” Daina Linton said.

Fashion Metric’s technology also offers online retailers an added benefit of minimizing returns, which makes sense since the majority of those returns would happen because something didn’t fit correctly. The startup has raised under $1 million in funding from Mark Cuban, BazaarVoice founder Brett Hurt, and the former chairman and CEO of Neiman Marcus.

But putting the "start" in startup was a long, painful process until the couple discovered the POWER of FOCUS. Morgan explained in his blog this week:
Over the last two years I’ve learned a lot about the power of focus. Rewind three years ago and I was a guy who had a lot of “projects” going on all the time. When people asked what I did I would usually say, “My full time job is at Sonos but I also run a lot of websites, broker domain names, build software to appraise website sales, speak at conferences, oh and I write books.” 
I thought this sounded impressive, I was wrong. 
Fast forward to today and I have no projects, I am completely focused on Fashion Metric, and that focus has been incredibly valuable both for our company and our lives. While I still write this blog I see writing as something that I have always planned to do forever, I see it as my creative outlet and I spend no more than twenty minutes a day on it. 
Both Daina and I spend all day, every day focused on Fashion Metric. We’re up at around 6AM, are usually at work before 8AM and it’s rare for us to leave before 7PM. We don’t do this because we have to, we do it because we absolutely love it, this has been our dream and we know we couldn’t do what we are doing now without incredible focus. 
I have also learned that being focused means saying “No” a lot more. I used to have a big problem with no. People would invite me to grab coffee with them and I would always say yes without thinking about how that would impact my day. Everything my friends did I wanted to do with them. Now I’ve learned that I can’t say yes to everything and still maintain the level of focus that I need, I had to get better at saying no. The good news is, true friends will understand and those who aren’t might not. 
It’s an amazing transformation I’ve gone through over the last three years and an incredibly realization that you (or at least for me) can’t have a day job and do a bunch of “projects” without spreading yourself too thin and not giving enough focus to something that really matters. I can understand why the old adage “do what you love” still rings true today because when you focus and do what you truly enjoy all those projects disappear and life, while more intense than ever, becomes more fulfilling. 
So ask yourself, “Am I that person who is doing a million projects?” And if that is you imagine what you could accomplish with a bit more focus. 

Mitchell D. Weiner
Chief Happiness Officer

"Do one thing every day that scares you"

Photo Credit: Top: Daniel Dionne via Compfight cc
Middle: Morgan and Daina Linton via  Laura Lorek, Silicon Hills News

A Big Thank You To These Notable Readers of

Access Staffing, Adecco Usa, ADP, Akin, Gump, Strauss, Hauer, & Feld, Albert Einstein, College Of Medicine, Amazon Corporate, American Express Company, American Honda Motor Company, American University, Amgen, Amster Rothstein & Ebanstein, Anchor Associates Group Inc, Angelo, Gordon & Co., Anne Arundel County Govt, Aquantive, Arent Fox Llp, Arhus, Kobmandsskole, Arrowhead Aea, Ascena, Asrc Federal Holding Company, Atkina, Llc, Aurelius Capital Management, Automatic Data Processing, Automattic, Ball State University, Baltimore Technology Park, Bank Of America, Barclays Financial Corp., BDBO New York, Bechtel Corp, Bell Canada, Best Buy, Black Oak Computers Inc, Blackrock Financial Management, Bloomberg Bloomberg, Brandprotect, Brookfield Asset Management,Brown Advisory, Bsnl, BT (UK searching for Denise), Cahill Gordon & Reindel, California Department Of Justice, California Education And Research Federation Network, California State University, Long Beach, Canon Usa, Carolinas, Healthcare System, Cassidy Turley Commercial Real Estate Services, Cb Richard Ellis, Cbi Connect, Cdw - Cdw Llc, Ceasars Entertainment Group, Central Methodist University, Charles Schwab & Co., Choopa, Llc, City Of Los Angeles,  Citigroup, City Of Houston, Clyde & Co Llp, Colgate-palmolive Co., Colliers Abr, Inc - Cassidy Turley, Chubb, Colt Technology Services Group Limited, Cooley Llp, Columbia University, Completel, Comporium Communications, Commercial Bank Of Africa, Comstock Park Public Schools, Conagra Foods, Concordia College, Condenast Publications, Control Risks Group Llc, Coral Graphics, Cottage Hospital, County Of Marin, County Of Suffolk, New York, Credit Suisse Group, Credit Suisse Group / Canada, Cuddy & Feder Llp, Cwie, Llc, Dale Carnegie & Associates, Inc., Data Control And Systems, Datagram, Dell, Deloitte & Touche, Delta Dental Of California, Delta Dental Plan Of Michigan, Department Of Administrative Services (Ohio), Department Of The Interior, Office Of The Secretary, Department Of Veterans Affairs, Detroit Public Schools, Dewitt Stern Group, Inc., Dod Network Information Center, Dow Jones & Company, Devry, Depaul University, Dga Security Systems, Dickstein Shapiro Llp, Discover, Financial Services, Distributed Systems Services, Do It Best Corp, Duane Morris, Dumfries, Dumfries and Galloway, United Kingdom,Edelman Pr, Emerge212, Equity Residential, Ernst & Young Llp, Esi International, Espn, Estee Lauder, European Police Office (europol), Evercore Partners Services East, Llc, Experian Revenue Assurance Test, Facebook Corporate, Factory Mutual Insurance Company, Family Dollar, Federal Aviation Administration, Federated Systems Group, Fedex Office & Print Services, Fenwick & West, Fidelity National Financial, Fifth & Pacific Cos, First American Equipment Financial, Fisher Scientific, Freshfields Bruckhaus Deringer Llp, Fujitsu Limited, Florida Department Of Management Services, Florida International University, Ford Motor Company, Fort Hays State University, Fortressitx, Free Sas, Fross Zelnick Lehrman & Zissu, P.c., GE, Genentech, Georgetown University, Gerson Lehrman Group,, Llc, Gilead Sciences, Google Corporate, Goose Creek Consolidated Isd, Government Of Saskatchewan,Government Of Singapore, Graphnet Inc., Gravitas Technology, Greenberg Traurig P.a, Griffin Information Systems Limited, Group M Worldwide, Hachette Book Group, Hamilton-clermont Cooperative Assn., Harris Government Sector, Havas Worldwide Llc, Hccs - Houston Community College System, Hearst Corporation, Hewlett-packard Company, Higher Colleges Of Technology, Hill & Knowlton, Inc, Hillsborough County Aviation Authority, Hilton Hotels Corporation, Hma, Home Box Office, Hotwire Communications, Hudson County Community College,  Hughes Hubbard & Reed Llp, Humber College, IBM Corporation, Ikon Office Solutions, Illinois Wesleyan University, Illinois Wesleyan University, Immedion, Llc, Ing Investment Management,, Intergrated Office, Internal Revenue Service, International Business Times, International Monetary Fund, Io Capital Princess, Llc, Jefferies International Limited, Jewish Board Of Family & Children 's Services, John Hancock Life Insurance Company, Johnson & Johnson, Jones Apparel Group, Jones, Day, jp Morgan Chase, Jw Michaels Co., J. Walter Thompson, Reavis & Pogue, Kabel Bw, Kaiser Foundation Health Plan, Kaye, Scholer, Fierman, Hayes, And Hudler, Hudson County Community College, Kddi Corporation, Kelley Drye & Warren Llp, King & Spalding Llp, Kirby Mcinerney Llp, Kirkland & Ellis Llp, Leaseweb Usa, Laughlin/constable, Inc, Latham Watkins, Legal Source Ls Llc, Leslie Digital Imaging Llc, Lexis-nexis, Linode Resources, Liquidnet Holdings, Lion Resources, Loeb & Troper, Cpa, Lombard Odier Asset Management, Los Angeles County Office Of Education, Loyola Marymount University, Macquarie Bank, Macquarie Holdings, Manufacturers And Traders Trust Company, Marriott International, Marsh, MasterCard, Mayer, Brown & Platt, Mcnc, Mckesson Technologies, Mdmb Law, Medex Pharmacy, Mediadata, Medimmune, Llc, Mellon Bank, Memorial Sloan-kettering Cancer Center, Mercury Radio Arts, Merck And Co, Methodist Hospital Of Memphis,Miami University, Michaels Stores, Michigan State University Federal Credit Union, Micro Graphic Info Svcs, Microsoft Corp, Middle Country Public Library, Milbank - Milbank Tweed Hadley Mccloy, Ministry Of Education Computer Center, Miox Corporation, Montclair State University, Moody's Investors Service, Morgan Stanley Group, Moses & Singer Llp, Motorola, Mount Sinai School Of Medicine, Multiverse, Munsch Hardt Kopf Harr, Museum of the City of New York, Namesco Limited, Museum Of The City Of New York, Nassau County Board Of Cooperative Education Services, Nassau County Boces, National Board Of Medical Examiners, National Chiao Tung University, Navy Network Information Center, NBC Universal, Nbs, Nbty, Nco Group, Ncs Pearson, Neuberger Berman, New Jersey Institute Of Technology, New Mexico State University, New York City Public Schools, New York Power Authority, New York Public Library, New York University, Next Jump, Nomura International Plc, Northern Michigan University, Northern Ohio Educational Computer Association, Northwood University, Nyedc, Off Campus Telecommunications, Old Republic, Onewest Bank Fsb, Openband Multimedia, Llc, Ohiohealth Corporation, Orange, Orange County - Telecommunications Department, Orange Israel, Orrick Herrington & Sutcliffe, Oshean, Oxford Networks, Paramount Pictures, Partners Healthcare System, Paul, Hastings, Janofsky & Walker Llp, Pavlov Njencom Colo, Perfect Building Maintenance, Peter-paul_verduin Pfizer, Phonoscope, Pillsbury Madison & Sutro, Pitney Bowes Plc, Plum Creek Marketing, Pluk Pluk,  Plus One Health Management, Polaris Project, Polytechnic University, Powerspace & Services, Preferred Office Products, Privax Limited, Procter & Gamble, PwC (50 locations!); Queens Public Library, Quinn Emanuel Urquhart Oliver & Hedges Llp, Qitx; R.r. Donnelley & Sons Company; r.sea; Readers Digest; Reed Smith Llp (PA); Regus Business Centers, Research In Motion; Revenue Assurance Test; Richards Kibbe & Orbe Llp; Robins, Kaplan, Miller, & Cire; Robert Bosch Gmbh, Robins, Kaplan, Miller, & Cire, Rockefeller Group Technology Solutions; Rothschild, Row 44; Royal Bank Of Canada; Rutgers University; Safra National Bank Of New York;; San Diego City Schools; San Francisco Marriott Marquis; Santa Clara County Office Of Education; Sarah Lawrence College; Scholastic; Sfr; Sedwick Llp, Sharp Electronics Corporation; Shearman & Sterling; Sidley Austin Brown & Wood; Simpson Thacher & Bartlett Llp; Skadden, Arps, Slate, Meagher & Flom Llp; Social Law Library; Schnader Harrison Segal & Lewis, Sify Limited, Smoothstone, Societe Generale; Socorro Independent School District; Softbank Bb Corp; Social Security Administration, Sony Pictures Entertainment; Soros Fund Management Llc, Spherion Corporation; src Federal Holding Company, Llc; Standard Motor Products; Starwood Hotels; State Of Minnesota , State Of Montana; Stinson Morrison Hecker Llp; Straub Clinic & Hospital; ,Sungard Availability Services Usa; Syracuse University; Systems Research And Applications Corp; Talktalk; Tadlock Law Firm Pllc, Target Corporation , Teco Energy; Tesoro; Companies; Texas Blending & Warehousing Corp; Texas Instruments; Texas Medical Center; The Chubb Corporation; The City Of New York; The Coca-cola Company; The Heritage Foundation; The Interpublic Group Of Companies; The Jnt Association; The Limited, The Metrohealth System; The Municipal Communications Utility Of The City O (Iowa); The New York Times Company; The Richard Stockton College Of New Jersey, Tiaa-cref , Time; Toronto District School Board; Tower Group Companies; Trlg – Hq, Ttx Company; Turner Broadcasting System,  U.s. Bancorp; U.s. Bancorp, U.s. Center For Disease Control And Prevention; U.s. Environmental Protection Agency, Ungaretti & Harris, United Business Technologies, United Stationers Supply Co., University Of Arkansas, University Of Connecticut, University Of Dayton, University Of Florida, University Of Maryland, University Of New Mexico, University Of Notre Dame, University Of Texas At San Antonio, University Of Virginia, Urs Corporation, Us Department Of Defense Net, U.s. Environmental Protection Agency, United Nations, Varian Medical Systems, Viacom, Virgin, Virgin Media, Virginia Polytechnic Institute And State Univ, Virgo Penn Business Centers L, Viacom, Vivo, Virgin Media, Virginia Community College System, Volumedrive,, Warrenville, Illinois, United States, Weill Cornell Medical College, Weitz & Luxenberg, Wellington Management Company, Llp, Wells Fargo & Company, West Corporation, West Publishing Corporation, White & Case Llp, Willkie, Farr & Gallagher, Widnes, Halton,, Wisdom Tree Investments, Inc., Workforce Software, Wyndham Worldwide Corporation, X--ray Optical Systems, Inc., Xerox Corporation, Xerox Corporation, Xilinx Incorporated, Yamaguchi Cable Vision Co.,ltd, Yaquinto Printing, Yon Lew, Zuckerman Spaede

Tuesday, September 23, 2014

Ted Tuesday: The Incomparable Seth Godin "Tribes We Lead"

Mass marketing, according to Seth Godin, requires average ideas. Because to sell in volume, you must cater to the average consumer. 
But what if you what to be remarkable?

Good Morning Folks,

In this 2009 presentation with over 1.5 million views, the legendary Seth Godin talks about the merits of not just a great idea, but how to find the right people to help that message spread. It's easy to look online and find every social media pundit blogging or tweeting about community management and building a strong brand evangelist platform, but many get it wrong. What we're looking to do is to build tribes of like-minded people. 

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

Godin has some really good news for you. With the Internet, you can share your product or idea without targeting the masses. Instead, you can build your own tribe.

"Seth Godin may be the ultimate entrepreneur for the Information Age," Mary Kuntz wrote in Business Week nearly a decade ago. "Instead of widgets or car parts, he specializes in ideas -- usually, but not always, his own." In fact, he's as focused on spreading ideas as he is on the ideas themselves. 

After working as a software brand manager in the mid-1980s, Godin started Yoyodyne, one of the first Internet-based direct-marketing firms, with the notion that companies needed to rethink how they reached customers. His efforts caught the attention of Yahoo!, which bought the company in 1998 and kept Godin on as a vice president of permission marketing. Godin has produced several critically acclaimed and attention-grabbing books, including Permission Marketing, All Marketers Are Liars, and Purple Cow (which was distributed in a milk carton). In 2005, Godin founded, a Web site where users can share links and information about an idea or topic important to them.

Blogs Samantha:
Looking back on Seth Godin’s speech, I remember feeling very inspired. He made me want to get up and do something, change something, become something. It sounded perfectly clear once he spoke it, why hadn’t I seen it before? There are a lot of different things we can do for our tribes, groups that can be based on many different things. We could choose each other based on a common interest, favorite something or a goal we all want to achieve. 
I personally don’t know what I would want to be grouped for. To be honest, I feel like I’m riding a Mary-go-round, always doing the same things everyday. I want to change that, but I’m not sure how. I don’t believe I’ve found my purpose yet. Maybe this project will help me find myself. 
One of the things said during this TED talk was, “Tell a story. Make a Connection. Lead a group. Make a change.” Eventually that small group can grow into a big community, full of other people who can relate to you all because you have one interest in common."
Seth Godin is one of those individuals who really inspire change, this talk and his book are no difference and Seth Godin is probably one of the best examples of a tribe leader.

Connecting with your own tribe is such a powerful and clear call to action. Nobody explains the power of new marketing and new business thinking better than Seth:

Each of you can benefit from watching this. Something to share with your colleagues and friends! Please pass this along to others!

Let's be thankful for the Internet and Ted where we can be inspired by great keynotes that in the past were only accessible to lucky few (or hard working President's Club winners) at expensive conferences. 

Speaking of inspiration, this morning is a morning to get fired up about and what we stand for. We have a new COO with Mr. Bomsi Billimoria, promotions abound like never before with Missy, Chelsea, Shalaine and our Chief of Staff and SVP, Corporate Strategy, Denise Ngeow is back today from maternity leave - a big welcome back to Denise.  

We are a tribe at FSO and we are remarkable, not average. Personal, Passionate and Productive, and we get the job done to perfection every moment and every day.

To a bright and successful day!

Mitchell D. Weiner
Chief Happiness Officer  

Ideas are not set in stone. When exposed to thoughtful people, they morph and adapt into their most potent form. TED Tuesdays on highlights some of today's most intriguing ideas. Look for more talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more— HERE.  

About FSO Onsite Outsourcing
Recognized on the Inc. 5000 list of the nation's fastest growing companies for the third consecutive year, and lead by industry pioneer, Mitch Weiner, FSO's growth and success can be attributed to making a positive and powerful impact on their clients' bottom lines, as well as their employees' careers and lives.

About the Author:
Welcome to the fastest growing onsite outsourcing company in the nation! Led by Mitch Weiner, co-founder and industry pioneer, FSO is "the" award winning enterprise-wide outsourcing and people solutions firm servicing a multitude of clients across North America.

Contact Mitch: Twitter | Facebook | LinkedIn | Email